Description
The Indus Valley aspires to replace unhealthy and unreliable cookware with its 100% natural cookware in all the kitchens across India. Most of the established brands sell cookware that is chemically coated. Customers can neither find healthy alternatives to these products nor do they know how to use natural cookware. This is where The Indus Valley has an undisputed advantage over its competitors. It not only sells 100% natural cookware that is free from chemicals and toxins but also educates people on how to use indigenous cookware. A majority portion of this 19,000 crore market is unorganized. The brand operates with a D2C model and has a robust online presence, with 66% of its sales coming from its own website and the rest coming from other e-commerce sites like Amazon and Flipkart. The brand offers a variety of products ranging from cookware and tableware to drinkware. The Indus Valley has served 1,00,000+ customers all across the country via e-commerce.
Details of previous rounds :
The company has raised 3.5 cr to date in the following manner:
1st round: 1 cr from Chennai Angels at 8 cr pre-money valuation
2nd round: 2.5 cr from Chennai Angels at 18 cr pre-money valuation
Details of the current round (Bridge round) :
The pre-money valuation for the current round is 40 cr.
In the current round, the company intends to raise 5 cr out of which 4.5 cr has already been committed by the following:
2 cr from Chennai Angels
1.5 cr from LetsVenture
1 cr from UAE based Calega Ventures
The company is looking to raise the remaining 50 lacs from Lead Angels Network. The minimum commitment to the company is INR 5 Lakhs. In case commitments exceed the ask amount, allotment will be on the “First Come, First Serve” basis.
