Lead Angels | Awarathon

Commitment Amount is in multiples of ₹100.00 ₹100.00 (Unit value of investment scheme)

Awarathon is a dynamic tool for video-roleplay-led sales coaching. Our virtual training environment leverages AI to help sales teams make effective, winning pitches. Their AI-enabled, video roleplay platform ensures sales teams hit the right notes consistently.

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Description

Brief of the Business:

Awarathon is a dynamic tool for video-roleplay-led sales coaching. Our virtual training environment leverages AI to help sales teams make effective, winning pitches. Their AI-enabled, video roleplay platform ensures sales teams hit the right notes consistently.

Problem Statement and Market Opportunity:

Sales is an important function of any organization. There is  a continuous ramping up required for every sales team for changes in onboarding procedure, upskilling of existing teams, training on new products etc.

The current practices are classroom based training methods which are boring and ineffective. The time taken to make a new sales team hire ready for sales pitches is approximately 11 months.

The outburst of Covid-19 and new way of doing business has led to an aggressive adoption of sales readiness platforms over the last 2 years. Sales Performance market is expected to be USD 3 Billion by the year 2026 with an expected CAGR at 13.8%. Asia Pacific is expected to see the highest CAGR for Sales Readiness in the period 2021 – 2026.
They have 25,000 users across 25 corporate clients. Company has proven use cases in the Pharma and Finance sectors. Their key clients include various trusted brands of India like Bajaj Finance, Abbott Laboratories, Dr. Reddy’s Laboratories, Alkem Labs, Sun Pharmaceuticals, Glenmark, etc. 
Awarathon Impact:
  • There has been a 25% increase in sales by new hires.
  • A 40% reduction in new hire onboarding time.
  • a 60% savings in training costs.

Currently, the company has achieved an ARR of INR 2.62 Cr with average Month-on-Month of 13.3%, with Net Profit of 31% in FY 2021-22. They turned profitable after FY 2021-2022 Q3.

About the Founders:

  1. Harshal Shah (Co-Founder & CEO): Alumni of Harvard Law School, Professionally Qualified Chartered Accountant, Lawyer, Ex-Ernst & Young, Founding Team of AIC NMIMS Incubation Centre.
  2. Rahul Ghatalia (Co-Founder & CTO): Master’s degree in Interactive Multimedia and Web from Algonquin University, Canada. Over 15 years of experience in technology development.

Investment Documents

  1. Business Deck – link
  2. MIS Details – link
  3. Executive Summary – link
  4. Financial Projections – link
  5. Awarathon FAQs – link
  6. Recording of presentation and Q&A video – link
  7. Business Review Report – link
  8. All Documents – link

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