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Lead Angels Fund | A Toddler Thing

Commitment Amount is in multiples of ₹100.00 ₹100.00 (Unit value of investment scheme)

A Toddler thing is an Organic Sustainable Baby Essentials brand offering complete Muslin apparel and safe diapering solutions for children ,aged 0-5 years, in India. The company has served over 75K + Online Customers and is supplying to 75+ Baby Stores and 10+ Marketplaces aiming to revolutionize the modern-day baby care merchandise space by providing affordable and sustainable merchandise.

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Description

Market Problem & Solution
 
Current market problems include excessive use of cheap quality fabrics in Baby apparel wear (Which can harm the baby) and excessive use of disposable diapers which lead to excessive wastage and higher costs in the long run. To tackle these issues, their products are made of 100% GOTS Certified organic cotton and very safe colors. Their innovative first-of-its-kind Muslin fabric keeps the baby comfortable in all climatic conditions. By switching from disposable diapering to cloth diapering, parents are able to save up to 60% OR INR 75,000 of their diapering costs. Currently, the sustainable baby product market size is worth 35,000 Cr and is estimated to grow at a CAGR of 21%.
 
 
Traction & Other Relevant Metrics
 

The company is generating an MRR of INR 45 Lakhs, with nearly 70% of all sales coming through its own website and a gross margin of 40%. It has an  Average Order Value of INR 1400 and a low customer acquisition cost of INR 400 and a repeat purchase rate of 30%. A toddler thing is currently operating at an EBITDA positive stage, expecting to close this year at revenue of INR 6.2 Cr (Growth of 2x as compared to last year.)

Details of the round

The company is looking to raise INR 3 Cr at a pre-money valuation of INR 15 Cr. We believe, given the company’s sound unit economics, profitability & growth potential, it is raising funds at a conservative valuation multiple of 2.7X (the Current MRR is 45L). It has already secured commitments worth INR 2 Cr from notable angel networks.

The investment opportunity is open for investors through both the Lead Angels Network and the Fund with a minimum investment ticket size of INR 5 Lakhs*. Investments through the fund will be routed through the Lead Angels Fund, a SEBI registered AIF Category 1 VCF Angel Fund.

Investment Documents

  1. Pitch Deck – Link

  2. Executive Summary – Link

  3. MIS – Link 

  4. Financial Projections- Link

  5. Pitch Recording- Link

  6. All Documents – Link

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