Description
Brief updates of Aha Taxis:
1. Gross profit positive achieved in past year of operations
2. Driver vendor app launched in first week September
2. Driver vendor app launched in first week September
- 100+ downloads, expected to reach 1000+ by year end
- SMS notifications sent to drivers plying on selected routes, who in turn bid to have that trip assigned to them
- 10-30% profit margin jump which has started reflecting on some trips already
- Account settlements will be managed through the app in future
3. Holiday / Surge pricing added in backend model, customer will see different rates for different dates (where applicable)
4. Constant increase in operations, 1400+ routes being served
5. Price Comparison tool created to keep track on competitor prices, pro-active approach to offer best price to consumer
6. Big players Ola/Uber are focused on intracity travel; expansion into inter-city network would be an option only for popular routes (such as Delhi-Chandigarh, Mumbai-Pune etc). Aha Taxis has focused on routes plying to Tier II & Tier III cities as well (Muradabad, Bareilly, Solan)
7. Pricing model of Ola for intercity charges consumers round trip fare, Uber charges one way fare for popular routes but service is functional during peak season only. Overall price competitive advantage lies with Aha Taxis
8. Onus of trip quality falls upon Aha Taxis from a brand value perspective, however, no legal liability from quality or service provided by third party vendor – similar stand followed by all taxi aggregators
9. On-road servicing assistance provision will be provided to vendors in the future through a partnership alliance to avoid mishaps / car trouble
10. Going forward, driver engagement processes will be incorporated (education workshops for their children, health insurance benefits etc); third party training agency to standardise quality and brand ethos communication
11. iOS version of consumer app launched in September 2016
8. Onus of trip quality falls upon Aha Taxis from a brand value perspective, however, no legal liability from quality or service provided by third party vendor – similar stand followed by all taxi aggregators
9. On-road servicing assistance provision will be provided to vendors in the future through a partnership alliance to avoid mishaps / car trouble
10. Going forward, driver engagement processes will be incorporated (education workshops for their children, health insurance benefits etc); third party training agency to standardise quality and brand ethos communication
11. iOS version of consumer app launched in September 2016
