Description
Currently 60% of the restaurants in India shut down in the first year of operations due to the lack of visibility on delivery platforms, lack of marketing and technical knowledge and high attrition of untrained staff. Such restaurants need additional help in keeping restaurant preparation time low, driver wait time low and the customers ratings high.
Ghost Kitchen helps such restaurants by using a combination of their in house technology platform, ‘Pragati’, and marketing assistance. GK has a totally asset light model, as they use the underutilised resources of existing restaurants, such as their space and man power.
The Indian cloud kitchen market is expected to grow at a compound annual growth rate (CAGR) of 24% to reach USD 1.9 billion by FY26. It was estimated at USD 800 million in FY22, according to a report by consulting firm Wazir Advisors.
- Customer repeat ratio : 35% to 41% for their partner restaurants.
- 105 active partners , 35+ in pipeline , Cities present in : 40, Internet Restaurants : 1200+
- ARR of INR 48 Crores (as on Dec ’22) (YOY 10X growth of Partners)
- Partner’s revenues have grown 2x to 3x after plugging the GK program
10 + years of domain experience. 2X exits in F&B Start-Ups (both profitable on PAT). Ex – McKinsey & co. He has grown over 400+ franchises.
Ex-founder of a food tech start-up funded by 500 start-ups. Education: IIM(K)
17+ years of experience in F&B companies. Ex- Yum Brands, Pizza Hut. Build last business to 100 Cr + ARR. Education: IHM, IIM
Chef Vicky Ratnani – Chief Culinary Officer
24+ years of experience. Food Author and TV Chef. Chef on board with Bira Beer and INOX India. (Joining in April 2023)
